Working through strategic preaching/teaching plans which expose these people to Kingdom texts which produce a Kingdom expansion call motivates some. How will passive people be called to “get on the pitch” rather than being only consumers?
Do not focus too much attention on the resistant. Invest time, energy and passion into the willing. Build a team out of these. “Start small to end big; focus on the few to win the many.” are two related the counter-intuitive statements that were learned by on the ground teams in Africa. You will not succeed in getting large numbers of people to take up new approaches at the same time. Their rhythms keep them doing what they are doing. Who are the people who are willing to learn new rhythms?
Celebrate the stories of breakthrough which come from the efforts of your team. As success begins with your team, their stories have the potential to provide the “social proof” which is required by the 84% who are middle or laggard adopters. Focusing too much attention on the slower adopters increases their resistance, but often sidetracks you and your team. Read through Acts and pay special attention to how much attention Saul/Paul gives to the Jewish people in the synagogues who rejected his proclamation.
Focusing on the willing is not about giving up on the resistant, though. It is understanding that they need proof. Give it to them. Get to breakthrough and more will join you. Yes, I know you wish they would help you get to breakthrough, but do not allow that to distract you.